Databases for marketing

Ever wonder how to keep track of all of those names and numbers that you have picked up over time? There are more than enough pieces of software that try to help you stay in contact with you customers.

One of the problems that many companies seem to run into is that they switch between programs for individual, enterprise, email and postal systems more often than they need to. Many pieces of software are not well integrated so customers may be on more than on list at the same time and you may start to feel like you do not have a very good feel about the history, future and needs of your customers.

In looking at where you are now and where you should be headed in a three to five year time period adjustments can be made that will get you business on track and hopefully radically more effective in the quality of contact with your past clients and future customers.